Who is the customer?
The specific segment and buyer, not “everyone who needs our product”.
Strategix / Product & marketing
Product, marketing & customer experience
Know the customer before the launch.
Independent product, marketing and customer-experience advisory for owner-managed and mid-sized companies that are launching a product or fixing one. We define who the customer is and what you offer – and the same team turns it into focused product marketing and communication, so nothing is lost between strategy and the market.
Every engagement led byVáclav DudaConsulting Partner, Product & Go-to-market · 20+ years in product managementvaclav@strategix.cz
- Practical, not theoretical
- Real company cases, not abstract frameworks
- Product and marketing in one team
20+ yrsin product management
7 domainsindustrial to cloud
1 teamproduct + marketing
20+years in product management
7domains, from industrial to cloud
6services in one team
4outputs from every engagement
Product experience fromETALinde GasT-MobileVodafoneY SoftActum Digital
IndustrialConsumer goodsCloudIoTRenewable energyCyber securityTelecommunications
Before the launch
Six questions, answered before you launch.
A roadmap tells a story. Customers tell you whether it is true.
Most owners already sense where the launch is weak. Our job is to turn that instinct into a plan you can act on – or to rule the worry out with confidence.
What problem do they pay to solve?
The job the customer is hiring the product for, and what they do today instead.
Why you, and not the alternative?
Positioning and differentiation a salesperson can say in one sentence.
What does the customer journey really look like?
From first contact to service – and the points where customers are lost.
Is the company ready to deliver it?
Whether the order can move, the invoice goes out and sales can sell – or whether “it’ll get sorted somehow” is the real plan.
Does the business case hold up?
Pricing, monetisation and the two or three assumptions that decide the outcome.
Page onethe plan first, then the proof
One teamproduct and marketing, no hand-over
30 minutesintroductory call before any fee
The answers become the brief for marketing. Whoever communicates your product – including an agency – will ask for exactly this.
What you get
The plan is on page one
Every engagement ends with four outputs. The launch plan comes first, on a single page you can hand to whoever decides.
01
Launch plan
One page: customer, problem, positioning, price logic, the conditions that must hold and what would change the conclusion.
02
Working file
The proof. Customer insights, journey map, readiness checklist and business case, each traceable to its source.
03
Workshop and walkthrough
Your team works through the plan on your own product, so you leave with a draft and a clear idea of what to do on Monday morning.
04
Product & marketing brief
A detailed product description and target-group profile: customer segments and the language they use, positioning, key messages and proof points. Written so that marketing can be targeted and effective from the first campaign.
Launch plan · illustrativeLaunch to property managers first – not to homeowners.
The product works. The buyer is not the one it was designed for, and the company cannot yet invoice a monthly fee.
| Customer | Managers of 50+ unit buildings | V |
| Problem | Heating complaints, manual meter reads | V |
| Positioning | Installed by a technician in one visit | A |
| Price logic | Device at cost + monthly fee per unit | A |
- Service partner contracted in two regions
- The ERP can invoice monthly fees
- Sales trained, price list signed off
How it works
Four steps. No surprises.
You have the scope, the information needed and the timeline in writing before any work begins.
- 01
Introductory call
30 minutes on the product in front of you. We agree what the work is, and whether it is work we should take on.
- 02
Scope and agreement
The questions, the information needed, the timeline and the form of cooperation.
- 03
Discovery and build
Customer conversations, journey mapping, positioning, readiness check and business case.
- 04
The plan and the brief
The one-page launch plan, the working file and the product & marketing brief, plus a walkthrough. Our communication team is briefed directly, so marketing starts from what was learned, not from scratch. Optionally, we stay on as interim product lead.
Part of your team
We treat the product as our own and help you execute hands-on, not from the sidelines.
Product and marketing in one team
The communication team is briefed by the product lead directly. No hand-over, no re-briefing.
Monthly fee or pay-as-you-go
We agree the form of cooperation that suits you after the introductory call.
Tailored, not templated
No one-size-fits-all advice. The approach is adapted to what your company actually needs.
“A product isn’t finished when it works. It is finished when you can deliver it, meet customer expectations and send the invoice.”Václav Duda
Who does the work
Václav Duda
Consulting Partner · Product & Go-to-market · Strategix
More than 20 years of product management across industrial products, consumer goods, cloud, IoT, renewable energy, cyber security and telecommunications, in companies such as ETA, Linde Gas, T-Mobile, Vodafone, Y Soft and Actum Digital. In each he solved the same problem: how to get a product out of a dead end when it was launched before anyone had settled who it is for and why.
At Strategix he leads product management, go-to-market, customer-experience and product-marketing engagements and personally leads each one. He writes the Czech Substack “Produktový management prakticky” and runs workshops for owners of small and medium-sized businesses.
Expertise
- Product strategy and roadmaps
- Go-to-market
- Customer discovery and journey
- Positioning and pricing
- Product marketing and communication
- Interim product management
Education
- CEMS MIM (Aalto University Helsinki, Bocconi Milan)
- Prague University of Economics and Business (VŠE)
Languages
- Czech
- English
Direct: vaclav@strategix.cz · +420 776 697 068
Services
One adviser across the whole product and market
Customer insight is often where the work starts, not where it ends. The same person can take you through launch, pricing, communication and the first months of running the product.
01
Customer discovery
Understand the buyer behind the brief.
Covers
Interviews, jobs-to-be-done, segments
You get
Customer insight summary, priorities
02
Customer journey & experience
See where customers are lost.
Covers
Journey mapping, touchpoints, internal handovers
You get
Journey map, improvement list
03
Go-to-market & launch
Ready before the first sale.
Covers
Positioning, channels, sales readiness, internal readiness
You get
Launch plan, launch workshop
04
Product marketing & communication
From product description to focused communication.
Covers
Target-group profiles, positioning and key messages, product description for marketing, briefing of the communication team, content and campaigns – delivered internally or through partners when needed
You get
Product & marketing brief, communication plan
05
Product strategy & monetisation
A portfolio and a price that make sense.
Covers
Business case, pricing, roadmap
You get
Decision memo, roadmap
06
Interim product management
Senior product leadership without the full-time hire.
Covers
Product ownership, roles, aligning sales, development and operations
You get
A senior product lead for a set number of days per month
FAQ
What owners usually ask
Not seeing your question? Write or call – in Czech or English.
Is this only for software products?
No. The work bridges IT product-management practice and industrial or non-IT business – manufacturing, consumer goods, services.
Who is it for?
Owners and managers of small and mid-sized companies launching or fixing a product or service.
What do you need from me to start?
The product, the decision you face and the deadline. A short list of what we need follows with the proposal.
Does this include marketing?
Yes. Everything we define – target groups, customers, positioning, a detailed product description – is the input for product marketing and communication. We handle it within one team: our internal communication team is briefed directly by the product lead, so no information is lost. Content and campaigns are delivered internally or through partners when needed. It is the same brief any marketing agency would otherwise ask you for.
What does interim product management mean?
We take over product ownership for a set period, set up roles and bring sales, development and operations onto one plan.
How much does it cost?
Either a monthly fee for ongoing cooperation, or pay-as-you-go for individual tasks. We agree the form that suits you after the introductory call.
How is this different from a large consultancy?
We become part of your team. Your success matters to us, and we treat the product as our own. We help you execute hands-on, not from the sidelines. We don’t hand out generic, one-size-fits-all advice – we adapt the approach to what your company actually needs.
From product to communication
What we learn about your customers becomes the input for marketing. Our internal communication team is briefed by the product lead, so there is no hand-over and no lost context.
From a launch plan to execution
When the plan shows what has to change inside the company, the Strategix transformation team takes it from there – no hand-over, no lost context.
→ Business & Digital TransformationTell us what you are launching
A 30-minute introductory call comes first. We agree what the work is before any fee is discussed – and if it is not something we should take on, you will hear that straight away.
Václav Duda · vaclav@strategix.cz · +420 776 697 068